Fun. Fresh. Deliciously Saucy.
When well-know chef Mark Farrugia (of Hamilton's LaPiazza Allegra ) decided to open a pizza bar and market - he knew one thing for sure - he wanted to name it 'Sasso', the Italian word for stone. That would perfectly describe the custom-made stone oven he was getting shipped from Italy that would serve as the centerpiece for this new restaurant. Other than that, Mark literally needed everything to open his new venture, including ideas for a kitchen sink!
Once the visual style for the brand was established, it was time to set the tone of the Sasso brand. Cheeky, funny and to the point, these sample advertisements showed the right kind of Italian "sass".
When well-know chef Mark Farrugia (of Hamilton's LaPiazza Allegra ) decided to open a pizza bar and market - he knew one thing for sure - he wanted to name it 'Sasso', the Italian word for stone. That would perfectly describe the custom-made stone oven he was getting shipped from Italy that would serve as the centerpiece for this new restaurant. Other than that, Mark literally needed everything to open his new venture, including ideas for a kitchen sink!
From wall colour to light fixtures, seating to counter-tops, and exterior finishings to chalk board displays, everything including the kitchen sink was sourced and presented as a guide during the restaurant's construction. Industrial schemes balancing rough, textured materials with more tactile features are prominent. The bold treatment of black and white anchors all of the individual elements and makes a powerful statement without feeling dated or unwelcoming. And with Sasso's fire-engine red, wood-burning stone oven the only source of strong colour - it pops as the centrepiece it was intended to be.