Brand Vision
DISCOVERY QUESTIONNAIRE
The purpose of this questionnaire is to help us discover what is important to you as a brand. Your brand vision is a statement — an intention — about where the company is going. In order to get you there, you will need to define:
VALUES - it is critical that you clearly define a set of values so you can attract people with the same passions. GOALS - while values provide a context for what you do, you must be clear and consistent in the communication of your goals. STRATEGY - goals are important, but without strategy, how will we get there? Everyone must understand the strategy. And RESULTS - how will we define and measure success?
“ Vision attracts our being at the deepest core, the level that exposes something raw, cellular and greater than our selves. It’s the reason why people get out of bed in the morning.”
Read What is Brand Vision?
Please answer the following:
This questionnaire should take about 45 minutes to an hour to complete.