Brand Persona
DISCOVERY QUESTIONNAIRE
The purpose of this questionnaire is to help us discover common themes in how you see yourself as a brand. Only then can we align who you want to be with what people actually see and hear. The ultimate goal is to build an authentic representation of your brand. So, imagine if your brand was a person. What kind of person would they be? We are asking you to assign personality traits to your company that you would normally associate with people. Remember, it's about who you are now and who you want to be in the future.
“ Branding is what people say about your when you are not in the room.“
Jeff Bezos, Amazon Founder
Read / Listen Simon Sinek, Start With Why
Please complete the following:
This questionnaire should take about 45 minutes to an hour to complete. Have fun, be honest and please don't overthink your answers!